How Your First Campaign Gets Started

Once onboarding wraps, here's the exact path from strategy to a live, spending campaign.

Step 1 — Concept & Creative (Days 1–4)

We turn the approved strategy brief into concrete campaign concepts: ad copy, creative direction, offer structure, and landing page requirements if applicable. You'll see mockups or drafts before anything is built.

Step 2 — Technical Setup (Days 2–5, in parallel)

Depending on your Growth OS™ tier:

• Tracking: Meta Pixel / Conversions API, Google Tag, and any CRM integration needed to attribute results accurately
• Account structure: campaign → ad set → ad hierarchy built around your funnel stages
• Audience definitions: cold, warm, and retargeting segments

Step 3 — Internal QA

Before anything reaches you for approval, we run an internal check: tracking fires correctly, links work, creative renders properly across placements (feed, stories, reels), and budgets match what was agreed.

Step 4 — Your Approval

You get a one-page launch summary:

• What's running, on which platform(s)
• Who it targets
• Daily/monthly budget
• Expected timeline to first meaningful data (usually 7–14 days for platform algorithms to leave the learning phase)

Nothing goes live without your sign-off.

Step 5 — Go-Live & Early Monitoring

Once approved, we submit for platform review (Meta/Google review times: typically 24–48 hours, occasionally longer for regulated industries). The first 72 hours after go-live get daily monitoring — this is when early red flags (disapprovals, tracking issues, budget pacing problems) show up.

Typical end-to-end timeline

7–10 business days from approved strategy brief to live campaign, assuming assets and approvals come back within 1–2 business days each. The single biggest variable is how fast you review and approve — campaigns that stall usually stall on the client side, not ours.

What "good" looks like in week one

Don't judge a brand-new campaign on ROAS in the first week — platforms are still in the learning phase. Watch instead for: tracking firing correctly, CTR in a sane range for your industry, and no disapprovals. Real performance signal starts around day 10–14.