Challenges
Werbetechnik Majer is a family-owned signage and print company in Weiz, Austria, specializing in digital printing, vehicle branding, textile finishing, and custom advertising solutions. With years of industry experience and a strong reputation for quality craftsmanship, the business had built trust through referrals but lacked a modern digital presence that reflected its people, expertise, and company culture.
While the quality of the work spoke for itself, potential customers couldn’t experience the team behind the brand online. The business needed authentic visual content that would build trust, strengthen its identity, and support future marketing campaigns.
Lack of authentic brand content
The business had limited professional photos and videos, making it difficult to showcase its expertise and personality across digital platforms.
Low emotional connection with potential customers
Despite delivering outstanding work, the company appeared like many other signage businesses, with little content that highlighted the people behind the brand.
Inconsistent visual assets for marketing campaigns
Without a library of high-quality content, it was challenging to run engaging paid campaigns or maintain a consistent online presence.
Our Approach
We developed a complete visual branding package designed to humanize the business, strengthen its digital presence, and provide long-term marketing assets.
1.
Brand Photography
We captured 10 professional team photographs that showcased the people, culture, and craftsmanship behind Werbetechnik Majer.
2.
Cinematic Short-Form Content
We produced 15 high-quality video reels designed specifically for paid advertising and social media campaigns.
3.
Business Showcase Video
We created a cinematic corporate video that told the company’s story, highlighted its services, and strengthened brand credibility.
4.
Facility Walkthrough Production
We produced a professional gimbal walkthrough video showcasing the business in operation, giving customers an authentic behind-the-scenes look at the production process.
5.
Team Member Storytelling
We created authentic team member videos showcasing employees at work, highlighting their expertise and bringing a personal, human touch to the brand. These videos helped build trust and differentiate Werbetechnik Majer from other businesses in the industry.
The Results
By creating a complete library of premium visual content, Werbetechnik Majer transformed its digital presence into a more authentic and approachable brand. The new assets strengthened paid advertising, improved customer trust, and gave the business a consistent visual identity that continues to support long-term marketing efforts.
-18%
decrease in advertising costs
+48%
increase in viewer retention
-21%
in customer acquisition cost (CAC)
1.5x
increase in return on ad spend (ROAS)
Werbetechnik Majer is a family-owned advertising technology and print company specializing in digital printing, vehicle branding, textile finishing, signage, and custom visual communication solutions for businesses across Austria.
