Challenges
Feinkost Mild is a historic sandwich bar and beer venue in the heart of Graz, Austria, known for its unique atmosphere, handcrafted sandwiches, and carefully curated beer selection. While the business had a loyal local following and a strong brand identity, it lacked a consistent digital presence that reflected the quality of the in-person experience.
Its online content wasn’t fully showcasing the venue, limiting organic reach and reducing opportunities to attract new customers through social media and digital channels.
Limited online visibility and brand awareness
Despite its strong reputation in Graz, the business wasn’t consistently reaching new audiences through engaging digital content.
Underutilized social media presence
Existing content lacked the cinematic quality and consistency needed to capture attention and encourage engagement.
Inconsistent visual storytelling across platforms
The brand experience wasn’t fully communicated through video, making it difficult to translate the atmosphere of the venue into online customer interest.
Our Approach
We developed a content-driven marketing strategy focused on premium visual storytelling to strengthen Feinkost Mild’s online presence and attract more customers.
1.
Content Strategy Development
We created a content plan designed around the brand’s identity, customer experience, and seasonal campaigns.
2.
Cinematic Content Production
We produced high-quality cinematic Reels that showcased the atmosphere, food, drinks, and unique personality of the venue.
3.
Long-Form & Website Video Production
We created a branded YouTube video alongside website videos that strengthened the business’s digital presence and elevated its online presentation.
4.
Content Marketing Execution
We distributed content strategically across digital channels to increase organic reach, improve engagement, and support long-term brand growth.
The Results
By combining a clear content strategy with premium video production, Feinkost Mild transformed its online presence into a powerful marketing asset. Consistent visual storytelling increased visibility, attracted new customers, and improved overall marketing efficiency.
+78%
increase in organic traffic
+38%
increase in conversion rate
-12%
decrease in online marketing costs
1.2x
increase in return on ad spend (ROAS)
Feinkost Mild is a historic sandwich bar and beer venue in Graz, combining over 60 years of tradition with modern hospitality, handcrafted sandwiches, and a carefully curated beer selection
