{"id":70,"date":"2026-07-17T07:24:25","date_gmt":"2026-07-17T07:24:25","guid":{"rendered":"https:\/\/emporiant.com\/support\/?p=70"},"modified":"2026-07-17T07:50:58","modified_gmt":"2026-07-17T07:50:58","slug":"how-your-first-campaign-gets-started","status":"publish","type":"post","link":"https:\/\/emporiant.com\/support\/getting-started\/how-your-first-campaign-gets-started\/","title":{"rendered":"How Your First Campaign Gets Started"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Once onboarding wraps, here&#8217;s the exact path from strategy to a live, spending campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1 \u2014 Concept &amp; Creative (Days 1\u20134)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We turn the approved strategy brief into concrete campaign concepts: ad copy, creative direction, offer structure, and landing page requirements if applicable. You&#8217;ll see mockups or drafts before anything is built.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2 \u2014 Technical Setup (Days 2\u20135, in parallel)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your Growth OS\u2122 tier:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tracking:<\/strong> Meta Pixel \/ Conversions API, Google Tag, and any CRM integration needed to attribute results accurately<\/li>\n\n\n\n<li><strong>Account structure:<\/strong> campaign \u2192 ad set \u2192 ad hierarchy built around your funnel stages<\/li>\n\n\n\n<li><strong>Audience definitions:<\/strong> cold, warm, and retargeting segments<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3 \u2014 Internal QA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before anything reaches you for approval, we run an internal check: tracking fires correctly, links work, creative renders properly across placements (feed, stories, reels), and budgets match what was agreed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4 \u2014 Your Approval<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You get a one-page launch summary:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What&#8217;s running, on which platform(s)<\/li>\n\n\n\n<li>Who it targets<\/li>\n\n\n\n<li>Daily\/monthly budget<\/li>\n\n\n\n<li>Expected timeline to first meaningful data (usually 7\u201314 days for platform algorithms to leave the learning phase)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing goes live without your sign-off.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5 \u2014 Go-Live &amp; Early Monitoring<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once approved, we submit for platform review (Meta\/Google review times: typically 24\u201348 hours, occasionally longer for regulated industries). The first 72 hours after go-live get daily monitoring \u2014 this is when early red flags (disapprovals, tracking issues, budget pacing problems) show up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Typical end-to-end timeline<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7\u201310 business days<\/strong> from approved strategy brief to live campaign, assuming assets and approvals come back within 1\u20132 business days each. The single biggest variable is how fast you review and approve \u2014 campaigns that stall usually stall on the client side, not ours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What &#8220;good&#8221; looks like in week one<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t judge a brand-new campaign on ROAS in the first week \u2014 platforms are still in the learning phase. Watch instead for: tracking firing correctly, CTR in a sane range for your industry, and no disapprovals. Real performance signal starts around day 10\u201314.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once onboarding wraps, here&#8217;s the exact path from strategy to a live, spending campaign. Step 1 \u2014 Concept &amp; Creative (Days 1\u20134) We turn the approved strategy brief into concrete campaign concepts: ad copy, creative direction, offer structure, and landing page requirements if applicable. You&#8217;ll see mockups or drafts before anything is built. Step 2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","hentry","category-getting-started"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/emporiant.com\/support\/wp-json\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emporiant.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emporiant.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emporiant.com\/support\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emporiant.com\/support\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":2,"href":"https:\/\/emporiant.com\/support\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"predecessor-version":[{"id":104,"href":"https:\/\/emporiant.com\/support\/wp-json\/wp\/v2\/posts\/70\/revisions\/104"}],"wp:attachment":[{"href":"https:\/\/emporiant.com\/support\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emporiant.com\/support\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emporiant.com\/support\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}