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  • Umjetna inteligencija u marketingu i Ad Techu

    Umjetna inteligencija (AI) postaje jedan od najvažnijih pokretača savremenog marketinga i Ad Tech industrije. Korišćenjem naprednih algoritama i analize podataka, AI omogućava kompanijama da preciznije razumiju ponašanje korisnika, personalizuju poruke i optimizuju oglašavanje u realnom vremenu. Za razliku od tradicionalnog marketinga koji se oslanja na široke ciljne grupe, AI omogućava hiper-personalizovani pristup svakom korisniku. Time…

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