Is Your Business Ready for Systems-Based Content? (The Honest Assessment)

Final Part of the Content Systems Series | Reading time: 8 min

Start from Part 1 | Read Part 5

We’ve covered a lot of ground in this series.

Now it’s time for the honest question:

Should YOU actually do this?

Because systems-based content isn’t right for everyone.

And I’d rather tell you that upfront than waste your time (or ours).

Who This Model ISN’T For

Let’s start with disqualifiers.

DON’T pursue systems-based content if:

❌ You need less than 2 pieces of content per month

If you only need a quarterly video and occasional graphics, just hire freelancers as needed. A systematic approach is overkill.

❌ Your total content budget is under €3,000/month

Systems-based operations need minimum volume to work. Below that threshold, you’re better off with a talented freelancer or doing it yourself.

❌ You love managing creative people

Some leaders genuinely enjoy the people management aspect. If running a creative team energizes you, keep doing it. This model removes that entirely.

❌ Your content is purely artistic, not commercial

If you’re creating content for art’s sake, not business results, you probably want more creative freedom than a systematized approach allows.

❌ You’re not willing to give up control of execution

If you need to be involved in every edit, every color choice, every word, you’ll hate this model. It requires trusting the system.

❌ You’re hoping for “cheap”

Systems-based content is efficient, not cheap. You pay for quality and reliability. If your main goal is rock-bottom pricing, this isn’t it.

Who This Model IS Perfect For

✅ You need consistent content volume

5+ pieces per month. Multiple channels. Regular publishing schedule.

✅ Your content budget is €5,000-€25,000/month

Sweet spot where systematic production makes economic sense.

✅ You value reliability over artistic expression

You need content that works, not content that wins awards (though it can do both).

✅ You’re tired of content-related management

You want content handled so you can focus on business.

✅ You need scalability

Your content needs will grow. You want a system that grows with you.

✅ You measure ROI

You track what content drives results and want to optimize accordingly.

The Readiness Assessment

Run through these 10 questions:

1. Content Volume Do you need 5+ pieces of content per month across video, graphics, and copy?

YES = +1 point
NO = -1 point

2. Budget Availability Can you allocate €5,000-€15,000/month to content?

YES = +1 point
NO = -1 point

3. Current Situation Are you currently spending MORE than that on internal team or agencies?

YES = +2 points
NO = 0 points

4. Pain Level Is content management causing significant stress or taking too much time?

YES = +2 points
NO = 0 points

5. Timeline Do you need better content within 60 days, not 6 months?

YES = +1 point
NO = 0 points

6. Brand Maturity Do you have clear brand guidelines, positioning, and target audience?

YES = +1 point
SOMEWHAT = 0 points
NO = -1 point

7. Internal Capacity Can you assign one person (doesn’t have to be full-time) to manage the external partner?

YES = +1 point
NO = -1 point

8. Results Focus Are you willing to let go of execution control if results improve?

YES = +1 point
NO = -1 point

9. Growth Stage Is your company actively growing and need content to scale with it?

YES = +1 point
NO = 0 points

10. Decision Authority Can you make this decision without 6 months of committee meetings?

YES = +1 point
NO = -1 point

Your Score:

8-10 points: You’re an ideal fit. This model will transform your content operation.

5-7 points: You’re a good candidate. Worth exploring seriously.

2-4 points: You might benefit, but timing may not be right. Revisit in 6 months.

Below 2: This isn’t for you right now. Focus on other priorities.

What Happens Next (If You’re Ready)

If you scored 5+, here’s the typical next steps:

Step 1: Discovery Call (30 min)

We discuss:

Your current content situation
Your goals and challenges
Whether our system is a fit
What a partnership would look like

No sales pressure. Just honest assessment.

Step 2: Content Audit (If Interested)

We analyze:

Your existing content and brand assets
Your competitive landscape
Content gaps and opportunities
Potential ROI of systematic approach

This takes 3-5 days. Still no commitment.

Step 3: Custom Proposal

If there’s mutual fit, we provide:

Specific content plan for your needs
Clear deliverables and timeline
Transparent pricing
Expected outcomes

You review on your timeline. No rush.

Step 4: Pilot Project (Optional)

Before full commitment, you can:

Start with a 1-month pilot
Test the system with real projects
Evaluate quality and process
Make decision based on results

Prove it works before scaling.

Step 5: Full Partnership

Once you’re confident:

Onboard into full system
Ramp up to target content volume
Establish regular rhythm
Optimize based on performance

Timeline: 30-45 days to full operation

The Investment Range

To set expectations clearly:

Starter Package: €5,000-€8,000/month

2-3 videos/month
15-20 social posts/month
2 blog posts/month
Basic graphics as needed
Monthly strategy call

Growth Package: €10,000-€15,000/month

4-6 videos/month
30-40 social posts/month
4 blog posts/month
Full graphic design support
Weekly sync calls
Performance reporting

Scale Package: €18,000-€25,000/month

8-10 videos/month
50+ social posts/month
6-8 blog posts/month
Complete content calendar management
Dedicated account team
Advanced analytics and optimization

All packages include:

✓ Project management
✓ Asset storage and organization
✓ Unlimited revisions (within scope)
✓ Performance tracking
✓ Strategic recommendations

The Guarantee

We’re confident in the system because we’ve done this hundreds of times.

So here’s our promise:

If we don’t deliver what we promised, on time and on brand, you don’t pay for that month.

Simple as that.

We eat the cost. You risk nothing.

Real Talk: Why We’re Selective

We don’t take on every client who applies.

Because this only works if:

You have realistic expectations – We produce great content systematically, not miracles randomly
You can make decisions – Endless stakeholder reviews kill momentum
You value partnership – We’re an extension of your team, not a vendor
You measure results – We optimize based on data, not opinions

If those four things are true, we’ll probably be a great fit.

If they’re not, we’ll tell you honestly and might recommend alternatives.

What Former Skeptics Say

“I thought outsourcing content meant losing control. Actually, I gained clarity.”
— Michael T., CEO, SaaS Company

“We spent 6 months trying to fix our internal team. Should’ve made this switch on day one.”
— Sarah K., Marketing Director, E-commerce

“The ROI calculation was obvious. The hard part was admitting we’d been doing it wrong.”
— Thomas R., Founder, Consulting Firm

“Best part? I stopped spending Sundays worrying about whether Monday’s content would be ready.”
— Lisa M., CMO, Tech Startup

The Simple Truth

You have three options:

Option 1: Keep Doing What You’re Doing

If it’s working, great. Don’t fix what isn’t broken.

But if you’re reading this far, it probably isn’t working.

Option 2: Try to Fix It Yourself

Build the systems. Retrain the team. Invest the time and money.

Possible? Yes. Likely? Depends on your situation.

Option 3: Plug Into a System That Already Works

Stop building. Start leveraging.

Get better results faster for less money.

Your Move

If you scored 5+ on the assessment and you’re ready to explore this:

Book a discovery call: office@emporiant.com | +43 650 435 2817

We’ll spend 30 minutes understanding your situation and giving you honest feedback on whether this makes sense for you.

No sales pitch. No pressure. Just clarity.

If you’re not ready yet, that’s fine too.

Save this series. Come back when the pain of your current situation exceeds the pain of making a change.

Because that’s when you’ll be ready.

One Last Thing

Over 14 years in this industry, I’ve seen the same pattern:

Companies that wait “just a few more months” to fix their content problems end up waiting years.

Because content problems rarely fix themselves.

They compound.

Every month your competitors are publishing, you’re falling further behind.

Every month you’re spending on an inefficient system, you’re bleeding cash.

Every month your leadership is focused on content management instead of business growth, you’re losing opportunity cost.

The question isn’t whether you should fix this.

The question is how much it’s costing you to wait.

Ready to stop waiting?

Book Your Discovery Call →

Call: +43 650 435 2817

We’re here when you’re ready.

Anto Markunovic
Founder, Emporiant
2025 Media Innovator Award Winner

Emporiant e.U. | Wielandgasse 4, 8010 Graz, Austria

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