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Martin Schmiderer’s Katharine – Music Video Production
Case Study Music Video Production This music video was a highly planned out project. Shot inside only 6 hours, all in a single day,…
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2025 – What a year…
Amazing projects, inspiring conversations, and a media/ad industry that’s constantly reinventing itself. Before we look back, we want to say one thing: thank you!…
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Media Innovator Awards 2025 – Emporiant
To wrap up the 2025 – in the Emporiant Email we recieved a Media Innovator Award. We are honored to receive the Media Innovator…
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Artificial Intelligence in Marketing and Ad Tech
Artificial Intelligence in Marketing and Ad Tech Artificial Intelligence (AI) has become one of the key drivers of modern marketing and the Ad Tech…
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Your Advertising Does Not Have To Be Boring
Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the “Photo ID…
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Tips for writing effective headlines
Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure,…
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What Does Your Logo Color Say About Your Business?
Does color really matter? You bet it does. Colors evoke meaning and emotion. Find out what the color of your logo says about your…
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4 Simple Steps To Great Free Advertising
Advertising a product, service, or any undertaking, such as a website for example, has always been a pain in the wallet. Here are four…
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4 Key Points to Branding
Branding is more than a logo and image or even a recognized name. It’s a person’s collective experience with a company’s product or service.…
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Fashion Photography: How to Actually Break In
You see them everywhere. Magazines. Ads. Runways. Stunning models, perfect hair, killer outfits. But who’s actually behind the camera making it all look effortless?…