Google Ads Management
Google Ads embedded in an acquisition system — not isolated campaigns that deliver clicks and burn budgets. Search, Display and YouTube Ads as part of your Growth Operating System™. Founder-led.
+
Growth systems, campaigns, and
creative projects implemented.
y
Experience in production, advertising, and
digital marketing.
Founder-led
You’ll work directly with the founder.
No account managers. No outsourced strategy.
End-to-End
Strategy, creation, production, and
meta-advertising—all in one system.
Problem
Why Google Ads are expensive and ineffective for most businesses
Nearly every business has lived this scenario. You run Google Ads because “you have to.” An agency sets up a campaign, picks some keywords, writes generic ad copy and lets it run. At the end of the month, you get a report with impressions, clicks and cost per click. But whether those clicks became inquiries — and whether those inquiries became customers — nobody can answer.
The problem is rarely Google as a platform. Google Ads work — for millions of businesses worldwide. The problem is execution. Keywords are selected by search volume, not buying intent. Ad copy sounds like every other ad in the market. The landing page is the homepage — not a page optimized for conversion. And after setup, nothing happens. No optimization. No testing. No system.
Google Ads without a system is an open tap without a bucket underneath. The traffic flows. Nothing gets caught.
Solution
Google Ads as part of your acquisition system — not a standalone campaign
At Emporiant, we don’t treat Google Ads as a standalone channel you bolt on. Google Ads are a building block within your Growth Operating System™ — connected to landing pages that convert, tracking that maps the entire path from click to inquiry, and content that builds trust.
In practice: the keywords we bid on are based on buying intent, not search volume lists. The ad copy mirrors your target audience’s language, not generic industry phrases. Traffic lands on dedicated landing pages optimized for one action — the inquiry. And tracking shows not clicks, but cost per inquiry and cost per customer.
This approach works because Google Ads don’t run in isolation. They work together with your Meta Ads, your content and your SEO strategy. What converts on Google informs your Meta campaigns. What works on Meta delivers hypotheses for new Google ad copy. The system learns across channels.
How it works
How we build your Google Ads system
01
Keyword analysis and competitive research
We analyze which search terms your potential customers actually use — and which signal buying intent. Simultaneously, we examine what your competition is doing on Google Ads: which keywords they target, which ad copy runs, where the gaps are. The result is a keyword strategy that targets inquiries, not traffic.
02
Campaign structure and ad creation
We build campaigns so every ad group targets a clear keyword cluster — with matching ad copy, sitelinks and callouts. No one-size-fits-all campaign with ten different keywords in one ad group. Clean structure means clean data, and clean data means better optimization.
03
Landing pages and tracking
Every campaign leads to a landing page optimized for conversion — not your homepage, not your services overview. Google Tag Manager, conversion tracking and Google Analytics are properly implemented. From day one, you know what a click costs, what an inquiry costs and which keywords deliver results.
04
Ongoing optimization and scaling
Weekly analysis of campaign performance. Keywords that burn money get paused. Keywords that convert get scaled up. Ad copy gets tested, bid strategies adjusted, negative keywords added. The system isn’t set up once and ignored — it gets more precise every week.
What’s included
What our Google Ads system contains
✓ Keyword analysis focused on buying intent and relevance
✓ Competitive analysis: keywords, ads and positioning of your competitors
✓ Campaign structure: Search, Display and YouTube Ads
✓ Ad creation: copy, sitelinks, callouts, responsive search ads
✓ Landing page creation or optimization for conversion
✓ Complete tracking setup: Google Tag Manager, conversion tracking, Analytics
✓ Weekly optimization: keywords, bids, ad copy, negative keywords
✓ Monthly reporting: cost per inquiry, conversion rates, ROAS
✓ Integration with Meta Ads and SEO within the Growth Operating System™
✓ Direct contact with the founder — no account manager
Results
“We had to hire additional staff and implement new systems to keep up with demand. Partnering with Emporiant was one of the best marketing decisions we’ve ever made.”
— Owner of a home care service provider · Results starting with the first campaign · €100 monthly advertising budget
+Personal
New Hires Due to Increased Demand
337k
Monthly Campaign Views
10K
Generated Interactions
€100
Monthly Advertising Budget
FAQ
Frequently asked questions about Google Ads
What does Google Ads management cost at Emporiant?
Our Google Ads system starts at €1,800/month — including campaign setup, ongoing optimization, landing page work and reporting. Your ad spend goes directly to Google on top. We typically recommend €500 to €2,000/month in ad spend to start, depending on industry, competition and target area.
Google Ads or Meta Ads — which is better for my business?
Different strengths. Google Ads reach people with active search intent — they’re already looking for your service. Meta Ads reach people who aren’t searching yet but are receptive to your offer. For most businesses, the strongest combination is both — Meta Ads for visibility and demand, Google Ads for capturing search intent. In the diagnostic call, we recommend honestly which channel makes the most sense for your starting point.
How quickly will I see results?
Google Ads deliver data from day one. Within the first one to two weeks, you know which keywords drive traffic and what the click costs are. An optimized system that reliably delivers inquiries typically stands after four to six weeks. The learning phase is shorter with Google Ads than Meta because search intent already exists.
Do I need a dedicated landing page?
Yes. Sending traffic to your homepage is one of the most common and most expensive mistakes in Google Ads management. A landing page with a clear offer, a clear call to action and no distractions typically converts three to five times better than a generic page. We create or optimize landing pages as part of our system — that’s not an add-on, it’s standard.
I’ve tried Google Ads before and it didn’t work. Why would it be different now?
In most cases, the problem wasn’t Google Ads — it was the execution. Most common causes: wrong keywords, no negative keywords, generic ad copy, traffic to the homepage instead of a landing page, no conversion tracking. In the diagnostic call, we look at what went wrong and where the concrete levers are. If Google Ads aren’t the right channel for your business, we’ll tell you that too.
What makes Emporiant different from other Google Ads agencies?
We don’t sell Google Ads management as a standalone service that runs in a silo. Google Ads are part of a larger system — connected to landing pages, content, Meta Ads and SEO. The data from your Google campaigns makes your entire marketing better. And you work directly with the founder, not an account manager juggling ten other clients.
Next step
Find out what Google Ads
can do for your business
A 30-minute diagnostic call. We analyze your keywords, your competition on Google and show you whether Google Ads are the right channel — and what a system for it would look like.
15 minutes. Free. Concrete. No obligation.