You see them everywhere. Magazines. Ads. Runways. Stunning models, perfect hair, killer outfits. But who’s actually behind the camera making it all look effortless? That’s right — the fashion photographers. The ones capturing the vibe, the lighting, the style. The people who turn a model into magic.
Some names are huge — Mario Testino, Eva Mueller. Their photos are everywhere, and yes, their paychecks and lifestyles are insane. Jet-setting, rubbing elbows with celebrities… total dream. But here’s the truth: it’s not easy to get there. For every photographer making it big, hundreds are still hustling, hoping their shot gets chosen.
So, where do you start? Study everything. Magazines. Online galleries. Books. Amazon has more fashion photography guides than you’ll ever finish — but start anyway. Learn the angles, the light, what makes a photo pop.
Next — gear up. One solid camera (digital or SLR), tripod, good lighting. Batteries and memory cards? Always have extras. Always.
Then — build your portfolio. Editors want to see your best work. Published anywhere? Tear sheets. Not yet? High-quality 8×10 prints are fine. Aim for 20+ photos showing your versatility — full body, partial body, accessories, jewelry. And make copies — editors can keep your portfolio for weeks.
Don’t forget the web. Build a website. Submit to online galleries or contests. Show your style. Your personality. Editors hire people, not just photos.
Finally — don’t quit. Fashion photography isn’t instant. Keep shooting. Keep learning. Keep submitting. One day, your work will be on that cover. And maybe, just maybe, someone will see your photo and say: this is the future of fashion.
Want some help turning your photos into a portfolio that actually gets noticed? I can help you craft, shoot, or even get your content seen. Leave a comment here or email me at office@emporiant.com
Emporiant (Anto Markunovic)
P.S. If you got this far send “Fashion” on office@emporiant.com and I´ll send you a free Fashion Photography Lightroom Preset Pack, It´s on the house!