Alex Hormozi just broke the Guinness World Record for most books sold in 24 hours: 2.5 Million.

And it wasn’t ads alone that did it — it was strategy.
He hosted a 10-hour webinar (yep, ten hours straight) and rolled out a step-by-step plan.

First — the book itself. Everyone could grab it. Plus all his previous books. Plus the audiobook.

And if you were in the webinar — you got it for free.
Literally free.

If you wanted a physical copy? $24. Easy.

Sounds like a nice offer, right? But here’s the catch — to break the record, he needed sales. The old record was 1.4M.

So, next move: he announced more books. Deep dives on sales, lead gen, marketing… basically his playbook from helping businesses scale in the last 2 years. Litearlly 3-4 Books covering Business Steps & Optimizations

And here’s the genius part — you couldn’t just buy them.

You only got them if you ordered 200 copies ($5,998) of the main book.

Acquisition.com then shipped those 200 copies out to other entrepreneurs.
So in 24 hours — 2.5 Million books sold.

And the people who paid? They didn’t just get books. They got Hormozi’s notes from working with 1,000+ businesses, systematizing sales, delivery, production… basically a recipe for scaling. As well as a live-call in the webinar itself to solve their largest percieved problem in their business.

Not just a book launch. A masterclass in leverage.

This thing is in no way affiliated with Hormozi – or Acquisition.com – I kept getting bombarded by ads so I decided to check it out –

Ads – that´s what got me interested into the whole thing – If you´d like some ads – let´s talk how maybe I could help you with producing content for your ads ! office@emporiant.com or simply dm me here! 😊

Emporiant (Anto Markunovic)