Everything,
on a Saturday.
How a family business from Weiz gained almost 200,000 views,
more followers, and a completely new visual identity in just one day of filming.
200K
Total views
1 Day
Total production
13×
Deliverables
2.000 €
total budget
The customer
Werbetechnik Majer, Weiz
Josef Majer runs Werbetechnik Majer, a family business in Weiz, Styria. It is a company with craftsmanship, history, and a team that you have to get to know in order to understand it. What was missing was not a product or expertise—it was external visibility.
Majer was already working with an external marketing agency. What was missing was high-quality video and image communication—content that shows the team, brings the business to life, and works on social media.
Company
Werbetechnik Majer
Owner
Josef Majer
Location
Weiz, Steiermark
Type
Family Business, Advertising Technology
External agency
Yes — Emporiant coordinated directly
Production day
Saturday — normal operations unaffected
The challenge
A business that cannot stand still
That’s the reality for family businesses: the week belongs to the business. There’s no time for multi-day productions, no budget for complex logistics, no patience for agencies that need three weeks for a briefing.
The requirement was clear: high-quality video and photo content that shows the business and the team—without interrupting ongoing operations, within a realistic budget, and with a result that actually works on social media.
The real difficulty
It’s not just about filming well. It’s about producing ten employee portraits, a YouTube video, a website video, and photos in a single day — in a company that has to be back to normal operations by the following Monday. That requires more than just creativity. It requires a military-precision shooting plan.
The process
A Saturday. Fully planned.
Emporiant developed the original concept, storyboard, and shooting schedule before the day of filming. The goal: maximum yield, minimum stress for the team.
Setup & Preparation
Equipment setup, briefing of the team on site. Every employee knows when it’s their turn. No waiting, no chaos.
Video production
10× Instagram Reels — Employee portraits. Each employee gets their own appearance. Gimbal-filmed walkthrough of the company for the website video. Long-form YouTube business video with concept and structure.
Photo production
Employee portraits for websites, social media, and internal communications. Different lighting conditions, different rhythms—the separation of video and photo production is deliberately planned.
Wrap & handover to agency
Raw material secured. Direct exchange with Majer’s external marketing agency for smooth processing and publication.
The deliverables
What happened on that day
10
Instagram Reels
Employee introduction videos. Each person, their own moment. Formatted for Instagram and TikTok.
01
YouTube Business Video
Long-form company profile for YouTube. Concept, structure, and production by Emporiant.
01
Website Video
Gimbal-filmed walkthrough of the business. For the homepage — so visitors can experience the business before they call.
✦
Employee photos
Professional portraits of the entire team. For websites, LinkedIn, and all other channels.
✦
original concept
Story, structure, and shooting schedule—all developed by Emporiant. No generic template.
✦
Agency coordination
Direct communication with Majer’s existing marketing agency for a seamless handover.
“We produced more in a single Saturday than most companies do in an entire quarter—without the business shutting down for even an hour.”
Anto Markunovic · Emporiant · Graz
The results
What became of it
Emporiant handles production. The external agency Werbetechnik Majer takes care of distribution. What happens when the two work together:
~200K
Views (to date)
Across all channels. Employee reels performed best — people watch people.
↑ Follower
Organic growth
The coworker portraits measurably increased the number of followers. Personality sells—even in advertising technology.
↑ Reach
brand reach
Werbetechnik Majer has become visible in the region—as a company with a face, not just a sign.
2.000€
total investment
For everything. Concept, production, coordination, all formats. No surcharge, no management fee.
What this project proves
Budget is not the limiting factor. Planning is. With a well-thought-out concept, an efficient shooting schedule, and a team that knows what it is doing, content that will carry a company for a year can be created in a single day. Werbetechnik Majer has proven this.
Gallery
Our work is here
“A family business from Weiz. A Saturday. And a visual identity that finally matches the craftsmanship behind it.”
Next Step
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