Artificial Intelligence in Marketing and Ad Tech Artificial Intelligence (AI) has become one of the key drivers of modern marketing and the Ad Tech industry. By using advanced algorithms and data analytics, AI enables companies to better understand user behavior, personalize messaging, and optimize advertising in real-time. Unlike traditional marketing that targets broad audiences, AI…

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the “Photo ID Design Model” and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a…

Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are many techniques employed to produce effective headlines. Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued…

Does color really matter? You bet it does. Colors evoke meaning and emotion. Find out what the color of your logo says about your business. And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter They communicate feelings…

Advertising a product, service, or any undertaking, such as a website for example, has always been a pain in the wallet. Here are four simple steps to great free advertising. Advertising a product, service, or any undertaking, such as a website for example, has always been a pain in the wallet. I have been a…

Branding is more than a logo and image or even a recognized name. It’s a person’s collective experience with a company’s product or service. A brand is a person’s overall perception of a company or product built over time. Here are four things you should keep in mind as you build your company’s brand: Own…

You see them everywhere. Magazines. Ads. Runways. Stunning models, perfect hair, killer outfits. But who’s actually behind the camera making it all look effortless? That’s right — the fashion photographers. The ones capturing the vibe, the lighting, the style. The people who turn a model into magic. Some names are huge — Mario Testino, Eva…

Alex Hormozi just broke the Guinness World Record for most books sold in 24 hours: 2.5 Million. And it wasn’t ads alone that did it — it was strategy.He hosted a 10-hour webinar (yep, ten hours straight) and rolled out a step-by-step plan. First — the book itself. Everyone could grab it. Plus all his…