Emporiant

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Emporiant 2-Minute Content Systems Audit

Instructions: Answer honestly. This will take about 2 minutes. Fill out the contact info and tally your score at the end to see if your content operation is ready for a systems-based approach.

1. Workflow & Reliability

Single Point of Failure – If one person is absent, does content production stall?
Do you have documented workflows for every content type (video, social, blog, graphics)?
Do projects rarely exceed 2 rounds of revisions?

2. Asset Management

Centralized Library: – Are all your assets (logos, videos, templates, previous campaigns) stored in one accessible place?
Search & Reuse: – Can any team member find files they need within 2 minutes?

3. Measurement & Optimization

Performance Tracking: – Do you track which content drives leads, conversions, or revenue?
Data-Driven Adjustments: – Do you adjust your content strategy based on performance metrics?

4. Cost & Efficiency

Cost per Piece: – Do you know the total cost (salary, tools, overhead) per content piece?
Team Utilization: – Do you feel your team operates efficiently with minimal downtime?

5. Scalability & Readiness

Growth Flexibility: – Can you quickly increase content output if needed?
Leadership Bandwidth: – Do you have someone internally who can focus on strategy without managing every detail of production??

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