“Search engine marketing represents only 3% of all funds spent, yet generates 70% of all leads”. A catchy headline such as this in your…

Advertising is a very precise science. It finds its bases in many different fields including copywriting, psychology and even math. In recent decades, we…

Top 5 Google Adwords Campaign Mistakes You have heard or maybe experienced the Adwords horror stories. Mistakes can be quite costly with Google Adwordslet’s…

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of…

Low Budget Advertising After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort…

Advertisements of products, organizations, and services are generally aired on television. This is be done by buying slots on the airtime from a particular…

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the “Photo ID…

Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure,…

Does color really matter? You bet it does. Colors evoke meaning and emotion. Find out what the color of your logo says about your…

Advertising a product, service, or any undertaking, such as a website for example, has always been a pain in the wallet. Here are four…

Branding is more than a logo and image or even a recognized name. It’s a person’s collective experience with a company’s product or service.…

You see them everywhere. Magazines. Ads. Runways. Stunning models, perfect hair, killer outfits. But who’s actually behind the camera making it all look effortless?…

Alex Hormozi just broke the Guinness World Record for most books sold in 24 hours: 2.5 Million. And it wasn’t ads alone that did…