Hospitality Marketing
More guests when you need them — not just on Friday night. More direct bookings, less platform dependency. Systematic marketing for hotels, restaurants, cafés and hospitality businesses that fills tables and rooms predictably.
+
Growth systems, campaigns, and
creative projects implemented.
y
Experience in production, advertising, and
digital marketing.
Founder-led
You’ll work directly with the founder.
No account managers. No outsourced strategy.
End-to-End
Strategy, creation, production, and
meta-advertising—all in one system.
Problem
Why most hospitality businesses are paying for guests they should own
The hospitality industry has a middleman problem. Booking.com takes 15–18% of every room night. Uber Eats and DoorDash take 25–30% of every order. Instagram brings likes but not reservations. Google brings traffic but not bookings — because the website wasn’t built to convert.
Hotels pay six figures a year in OTA commissions for guests who would have booked directly — if they’d found the hotel first. Restaurants post daily on social media but can’t fill a Tuesday evening. Cafés have loyal regulars but no system to bring new ones through the door.
The pattern is the same across the industry. Good product, no system. The kitchen is excellent, the rooms are beautiful, the service is personal — and the marketing is a mix of platform dependency, social media busywork and hope.
The result: full houses on weekends and holidays, empty capacity midweek and off-season. Revenue swings that nobody can predict or control. Margins eaten by platforms that own the customer relationship while you do all the work.
Solution
A booking system that puts you in control
At Emporiant, we build systems for hospitality businesses that solve the core problem: getting guests to come directly to you instead of through a middleman.
For hotels — a direct booking system
Google Ads that undercut OTAs. When someone searches your hotel name, Booking.com appears first — because they pay for it. You can do the same, for less. Google Ads on your brand name and relevant search terms cost a fraction of the OTA commission. The guest lands on your website, books directly, you keep the margin.
Meta Ads for occasions and seasons. Not generic “hotel” advertising. Targeted campaigns for the booking triggers that drive your business — wellness weekends, family holidays, corporate retreats, wedding venues, seasonal getaways. The right message, to the right audience, at the right time.
Website that converts, not just presents. Your hotel website isn’t a brochure. It’s your most important sales channel — if built right. Clear booking flow, immediate availability display, best-rate guarantee prominently placed, trust signals everywhere. A guest landing on your website should have zero reason to go back to Booking.
Guest retention. A guest who books directly once should never come back through an OTA. Automated post-stay emails. Seasonal offers to past guests. Early-bird advantages for direct bookers. Your guest database becomes a sales channel — without commission.
For restaurants — a reservation system
Targeted ads for slow times. Not advertising when you’re already full. Campaigns that fill the times that sit empty today — Tuesday dinners, weekday lunches, early evenings. Targeted at the right people, in the right radius, with the right offer.
Occasion-based campaigns. Birthday dinners, corporate events, holiday celebrations, Valentine’s Day, Mother’s Day — moments when people actively search for a restaurant and are willing to spend more. Specific campaigns for specific occasions, planned seasonally and launched in time.
Landing pages that drive reservations. Not traffic to the general website with menu, gallery and directions. Every campaign leads to a page with one goal — the reservation. Appetizing photos. An offer that fits the occasion. A booking button that works.
Google visibility that lasts. Google Business Profile optimized, local SEO built, review management systematized. So your restaurant appears for “restaurant near me” or “best dinner downtown” — without ongoing ad spend.
Repeat guest activation. New guests are expensive. Bringing them back is cheap. Automated invitations to events and specials. Birthday reminders with a personal offer. Seasonal campaigns to existing guests. Your guest base doesn’t just grow — it becomes more active.
ECONOMICS
The numbers behind the system
Hotels: A property with 30 rooms, €120 average rate, 60% occupancy. If 70% of bookings come through OTAs at 17% commission, that’s roughly €115,000/year in commissions. Shifting the direct booking share from 30% to 50% saves approximately €33,000/year. After system and ad costs, net savings of €20,000 to €25,000 — in year one. Year two is better because SEO is stronger, the guest database is larger and the system is optimized.
Restaurants: An average table brings €80 to €200 per evening. An additional guest on an otherwise empty Tuesday is almost pure contribution margin — staff is there, kitchen is running, fixed costs are covered. A reservation through advertising costs €5 to €20. The return is immediate.
FAQ
Frequently asked questions about hospitality marketing
What does this cost?
The system starts at €900/month. Ad spend goes directly to Google or Meta on top — typically €300 to €800/month for restaurants, €500 to €1,500/month for hotels. For hotels, the system typically pays for itself within the first three months through saved commissions alone.
Should I leave Booking.com entirely?
No. OTAs remain a valid channel — especially for international guests and discovery. The goal isn’t zero OTA, but raising the direct booking share until OTAs are one channel among many, not the dominant one. The sweet spot for most hotels is 40–50% direct bookings.
I’m a small café, not a hotel chain. Does this work?
Yes — often even better. Small venues feel every additional guest immediately. The systems are leaner, the ad budgets smaller, the payback faster. In the diagnostic call, we determine which setup makes sense for your size.
Do I need an online reservation system?
It helps but isn’t required. If you already have one, we integrate campaigns directly. If not, a landing page with phone number and a simple form works for a start. The system works with what’s already there.
How quickly do I see results?
Google Ads on your hotel name deliver immediate savings — every click that comes direct instead of through an OTA saves commission from day one. Restaurant campaigns deliver first reservations typically within the first week. SEO and guest retention take three to six months for full impact.
What about reviews?
Reviews are a central part of the system. We help you systematically generate more and better Google reviews — through automated prompts after checkout or after the meal, at the right time, in the right tone. More reviews improve your Google ranking and increase conversion on your website.
Next step
Find out how much revenue
you’re leaving on the table
15 minutes. Free. Concrete. No obligation.
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