Challenges

Werbetechnik Majer  is an expert family-run business in Styria specializing in high-end advertising technology, vehicle lettering, digital printing, and custom textile refinement. Known for pairing modern, high-tech manufacturing with a personal, welcoming client atmosphere, they look to match their impressive physical workshop with a highly visible digital footprint.

Prior to optimizing their media strategy, the business faced clear visual marketing and digital presence roadblocks.

■ Invisible Craftsmanship & Studio Experience

B2B and local retail customers want to know who is handling their high-budget design and vehicle installations. A lack of human-centric content hid the passionate team behind the craftsmanship

■ Low-Visibility in a Trust-Based Market

Without a consistent content strategy, the company struggled to build awareness and attract new clients through online marketing.

■ Fragmented Social Media Visibility

Without a structured multi-format video strategy, their social media channels missed out on catching high-intent local businesses looking for trusted branding partners.

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Our Approach

We built a unified digital media and video production ecosystem to bring the company’s physical craftsmanship directly into the digital world, boosting authority and lowering conversion friction.

1. “Meet the Experts” Team-Introduction Reels

Produced a dynamic series of short-form vertical video reels highlighting individual team members at work. This immediately humanized the brand and created a highly relatable, trustworthy social media presence.

2. Corporate, Personnel & Interior Photography

Executed a clean, professional photography shoot covering their inner facility, high-tech machinery, and individual team headshots.

3. Professional YouTube & Website Walkthrough Videos

Scripted and filmed high-production long-form walkthrough videos. These assets serve as permanent visual guides on their website landing pages, introducing remote clients to their extensive printing capabilities and seamlessly explaining their step-by-step production pipeline.

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The Results

By systematically connecting high-fidelity visual production to their organic web channels,  Werbetechnik Majer  successfully turned their digital presence into a highly functional business generation engine.

Werbetechnik Majer  is an expert family-run business in Styria specializing in high-end advertising technology, vehicle lettering, digital printing, and custom textile refinement.

Industry: Signage, Large-Format Printing & Advertising Technology

Location: Weiz, Styria, Austria

werbetechnik-majer.at