Category: News
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Does color really matter? You bet it does. Colors evoke meaning and emotion. Find out what the color of your logo says about your business. And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter They communicate feelings…
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Advertising a product, service, or any undertaking, such as a website for example, has always been a pain in the wallet. Here are four simple steps to great free advertising. Advertising a product, service, or any undertaking, such as a website for example, has always been a pain in the wallet. I have been a…
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Branding is more than a logo and image or even a recognized name. It’s a person’s collective experience with a company’s product or service. A brand is a person’s overall perception of a company or product built over time. Here are four things you should keep in mind as you build your company’s brand: Own…
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You see them everywhere. Magazines. Ads. Runways. Stunning models, perfect hair, killer outfits. But who’s actually behind the camera making it all look effortless? That’s right — the fashion photographers. The ones capturing the vibe, the lighting, the style. The people who turn a model into magic. Some names are huge — Mario Testino, Eva…
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Alex Hormozi just broke the Guinness World Record for most books sold in 24 hours: 2.5 Million. And it wasn’t ads alone that did it — it was strategy.He hosted a 10-hour webinar (yep, ten hours straight) and rolled out a step-by-step plan. First — the book itself. Everyone could grab it. Plus all his…
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Final Part of the Content Systems Series | Reading time: 8 min Start from Part 1 | Read Part 5 We’ve covered a lot of ground in this series. Now it’s time for the honest question: Should YOU actually do this? Because systems-based content isn’t right for everyone. And I’d rather tell you that upfront…
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Part 5 of the Content Systems Series | Reading time: 11 min Start from Part 1 | Read Part 4 Let’s talk about what actually works. Not theory. Not “best practices” from some marketing guru. Real companies. Real results. Real costs. I’m going to show you the operating model that’s replacing the traditional “build an…
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Part 4 of the Content Systems Series | Reading time: 10 min Start from Part 1 | Catch up on Part 3 You’ve recognized the problems. You know your content operation is broken. Now comes the expensive question: Do you fix what you have, or do you start over? Most business owners get this wrong.…
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Part 3 of the Content Systems Series | Reading time: 9 min Start from Part 1 | Read Part 2 After the TechVision story went viral in our newsletter, I got 47 emails from business owners. They all said some version of the same thing: “This sounds exactly like us. But how do I know…
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Part 2 of the TechVision Story Read Part 1 First When we left TechVision, they were six months into their “content dream team” experiment. €121,800 spent. Minimal results. Board asking uncomfortable questions. The CMO was stressed. The CEO was frustrated. The content team was burned out. Something had to change. The Consultant Who Asked One…
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