Work,
even on vacation.
How a small content project grew to +400,000 views &
3,800+ clicks for 100€ a month ad budget only.
+400K
Total views
100€
Monthly advertising budget
5×
Deliverables
2.000 €
total budget
The customer
Kućna Njega Stojak, Travnik
Alen Stojak runs Kućna Njega Stojak, a small business in Travnik, Bosnia and Herzegovina. Since I was born in Travnik, I vacation there and visit my family — a common friend introduced us and told Alen that it’s exactly the Emporiant expertise he needs when building his brand.
Stojak was already working full steam ahead. What was missing was high-quality presence, design, video, and image communication — content that shows the amazing work they do, and the impressive care and respect they have for their customers.
Company
Kućna Njega Stojak
Owner
Alen Stojak
Location
Travnik, Bosnia and Herzegovina
Type
Small Business, Home Care
External agency
No – Emporiant managed Ads & Created Content
Production day
Friday, on-site
The challenge
Starting & growing a brand
That’s the reality for family businesses: the week belongs to the business. There’s no time for multi-day productions, no budget for complex logistics, no patience for agencies that need three weeks for a briefing.
The requirement was clear: high-quality video and photo content that shows the business and the amazing work they do — without interrupting ongoing operations, within a realistic budget, and with a result that actually works on social media.
The real difficulty
It’s not just about filming well. It’s about producing a set of Instagram Reels, a YouTube video, a website video, and photos in a single day — for someone who has to be back to normal operations right away. That requires more than just creativity. It requires a military-precision shooting plan.
The process
A Friday. Surgically prepared.
Emporiant developed the original concept, storyboard, and shooting schedule before the day of filming. The goal: maximum yield, minimum stress.
Setup & Preparation
Equipment setup, quick briefing on site. Every shot planned in advance. No waiting, no chaos.
Video production
10× Instagram Reels showing Alen and his work in different settings. Gimbal-filmed walkthrough of the business for the website video. Long-form YouTube business video with concept and structure.
Photo production
Portraits of Alen for the website, social media, and internal communications. Different lighting conditions, different rhythms — the separation of video and photo production is deliberately planned.
Wrap & post-work
Raw material secured and organized for smooth processing and publication on Paid Ads (Meta & Google).
The deliverables
What happened on that day
10
Instagram Reels
Instagram Reels. Short moments of Alen and his work. Formatted for Instagram and TikTok.
01
YouTube Business Video
YouTube Business Video. Long-form company profile for YouTube. Concept, structure, and production by Emporiant.
01
Website Video
Website Video. Gimbal-filmed daily operations of the business. For the homepage — so visitors can experience the business before they call.
✦
PORTRAITS
Professional photos of Alen. For the website, LinkedIn, and all other channels.
✦
original concept
Story, structure, and shooting schedule, all developed by Emporiant.
✦
PAID ADS INTEGRATION
Direct communication with META Ads Team & integration of Paid Ads.
“With surgical precision we managed to push out content at a light-speed pace..”
Anto Markunovic · Emporiant · Graz
The results
What became of it
Emporiant handles production. The external agency Werbetechnik Majer takes care of distribution. What happens when the two work together:
+400K
Views (to date)
Across all channels. The personal, face-to-camera reels performed best — people watch people
3,800+
PAID ADS CLICKS
Clicks driven from a 100€/month ad budget.
↑ Followers
Organic growth
Putting a real face on the brand measurably increased followers.
↑ Reach
BRAND REACH
Kućna Njega Stojak has become visible in the region — as a business with a face, not just a name.
What this project proves
Budget is not the limiting factor. Planning is. With a well-thought-out concept, an efficient shooting schedule, and a team that knows what it’s doing, content that will carry a business for a year can be created in a single day. Kućna Njega Stojak has proven this.
Gallery
Our work is here
“A small home care business from Travnik. A Friday. And a visual identity that finally matches the care behind it.“
Next Step
Let’s Talk About What Content You Actually Need
Free 30-minute audit. We look at your current marketing, tell you what’s broken, and tell you honestly whether our system is the right fix. No pitch. No obligation.
✓ Based in Graz. Working across Austria and internationally. 14 years experience. 20+ clients. All 5-star reviews.
You must be logged in to post a comment.